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Sharper Image / Holiday Campaign
CONCEPT, CREATIVE DIRECTION, PHOTOSHOOT PRODUCTION MANAGEMENT, COPYWRITING AND LAYOUT
Q4 is big for Sharper Image, so we generally focus our efforts and budget on a holiday campaign. We wanted to create bright, impactful imagery to stand out from previous campaigns. We didn't have a celebrity budget, so I thought of the next best thing…monkeys! I enlisted photographer Jill Greenberg, "monkey photographer expert" to help create a bold, fun campaign where the animals interact with our product featuring “cheeky” lighthearted headlines. Believe it or not, monkeys are easier to direct than people.
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![161005_NewstandDigital_1080x1920_v12.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1480363744021-3FOROGMQBLSEYXPDW3D5/161005_NewstandDigital_1080x1920_v12.jpg)
![161005_NewstandDigital_1088x612_2_v2.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1480363748065-PE0XTLLDQMV35NC7CB1X/161005_NewstandDigital_1088x612_2_v2.jpg)
![161005_Newstand_48x69_v12.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1480363788362-B9HRJMV9OV1FIIC7ILK2/161005_Newstand_48x69_v12.jpg)
![161005_CommuterCard_33x21_v2.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1480363680744-PINJM45S8UYKVKIMLUI7/161005_CommuterCard_33x21_v2.jpg)
![161005_Newstand_48x69_v13.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1480363780767-F4PV4KLIUPOEJ9WP953I/161005_Newstand_48x69_v13.jpg)
![161005_NewstandDigital_1080x1920_v2.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679491919622-88TU8O0UO7T6EA07G5UO/161005_NewstandDigital_1080x1920_v2.jpg)
![SI PATH1.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1480363999860-ICRWDV847DGC7CIZL8IO/SI+PATH1.jpg)
![1611_NYC_Sharper Image_Broadway_43rd street@NS4031KI.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1480364035598-L3RZ48KVQAW91M3B2KY6/1611_NYC_Sharper+Image_Broadway_43rd+street%40NS4031KI.jpg)
![1611_NYC_Sharper Image_Broadway_43rd street@NS4031KI 3.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1480364041801-1QY5HMJI113YRO7HDGUR/1611_NYC_Sharper+Image_Broadway_43rd+street%40NS4031KI+3.jpg)