CONCEPT, CREATIVE DIRECTION, PHOTOSHOOT PRODUCTION MANAGEMENT, COPYWRITING AND LAYOUT
Q4 is big for Sharper Image, so we generally focus our efforts and budget on a holiday campaign. We wanted to create bright, impactful imagery to stand out from previous campaigns. We didn't have a celebrity budget, so I thought of the next best thing…monkeys! I enlisted photographer Jill Greenberg, "monkey photographer expert" to help create a bold, fun campaign where the animals interact with our product featuring “cheeky” lighthearted headlines. Believe it or not, monkeys are easier to direct than people.