![Slide2.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679077990562-0UL3PW0RR246UVISGJE8/Slide2.jpg)
Madison Avenue Couture / Brand Elevation
I was tasked with elevating the Madison Avenue Couture brand. I updated their logo while maintaining their equity. I created a way to present product using existing photography that’s engaging by layering product with natural elements to emphasize the tactile nature of the bags. The hues make the product look rich while showcasing quality. I also updated their website to attract high-end clientele and provide a sense of authority and trust.
![MadisonAvenueCouture_Logo.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078641371-UE2N9RKRXXKF4C2M3HZ1/MadisonAvenueCouture_Logo.jpg)
![MadisonAvenueCouture_Logo2.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078479503-Q7OA72FBJ0S98PRXN3U0/MadisonAvenueCouture_Logo2.jpg)
![MadisonAvenueCouture_Logo3.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078480458-5HP8RSCVHUHMU0AVZKR5/MadisonAvenueCouture_Logo3.jpg)
![Group 38911.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078016306-6UOHBCIIOSE64FLWTO45/Group+38911.jpg)
![Hero-gif2.gif](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078192762-V1G1XVE19NLNP86DPTTC/Hero-gif2.gif)
![Group 3880.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078040069-EOM7XK5K05LCXOFZBAM4/Group+3880.jpg)
![Group 3881.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078043551-S14X9CIMFHZIO36NZCBK/Group+3881.jpg)
![Group 3882.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078054106-XPULKRWOAPYR7PK9L30C/Group+3882.jpg)
![Group 3883.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078058160-3V4UXXOGWG9TD406PASO/Group+3883.jpg)
![Group 3884.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078060568-32FOE48GG5ABPOQ5JQ1A/Group+3884.jpg)
![Group 3885.jpg](https://images.squarespace-cdn.com/content/v1/57f032d5725e25e914a0d483/1679078096332-PNGXWS5NE3698DIFDD6P/Group+3885.jpg)